Defining what their instant game should look like.After publishing on the internal track, we have seen developers also focus on the following: You’ll also see the TRY NOW button on the Play Store. There, you can test and showcase your instant game internally if it exceeds the 13.5 MB limit for games built with Unity. You can build an instant game and publish it to the internal test track within a matter of hours. How easy is it to integrate Google Play Instant with your Unity game? Check out other developers who also found success with Google Play Instant. Playtika found new players and increased user retention and revenue.Īnd that’s just the start.
Jam City was able to find high-quality players with Panda Pop.King saw an increase in user acquisition with their game Bubble Witch 3 Saga.Hothead Games saw a 19%+ increase in user acquisition with their game Mighty Battles.Game developers have already seen the difference instant games can make to their existing installed games: The users who download your game are more likely to enjoy it, too, which can help you increase the number of players who then download your game. This could lead to less players uninstalling your app right after download.
By offering players a taste of your game, Google Play Instant helps players feel more confident that your game is worth installing.
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